Efficiency

A solution must successfully address underlying needs, challenges, and goals while making the best use of available resources.

Aesthetics

First impressions are vital, so any presentation elements must be artistically polished and evidently professional.

Harmony

To increase and maintain appeal, intentionally select and customize all parts of a web site to fit together as a whole.

Usability

User interfaces must be more than just pretty, they must be logical, intuitive, consistent, and easy to use.

 

Flexibility

Goals, needs, and  interests will change, so when possible, solution modification should require minimal frustration or effort.

Maintainability

Upgrades, updates, and repair will be most likely be needed, so solutions must account for this to mitigate downtime.

Performance

If selected, setup, and developed properly, modern software and hardware need not be speed bottlenecks.